1. AMĒNAH
If you are looking to add “the ethos of authenticity” to your style, AMĒNAH is the boutique for you! While carefully crafting and choosing designs with a Southern California influence, founders Amelia Shales and Hannah Levy have made it part of their mission to supply clothing for women of every shape and size. High-quality material clothing, permanent jewelry, accessories, and home goods are all available for purchase. There are over 100 charms to choose from to create your very own unique and beautiful charm bracelet! They hope to share with customers where and how their items were made and the positive effect it has on our world!
Location: 470 S Coast Hwy, Laguna Beach CA 92651
2. Merrilee’s Swimwear Boutique
Founded in 1977, Merrilee’s Swimwear Boutique is a must for your next showstopping swimsuit! The mother-daughter duo, Merrilee and Felicia, hand make and design all their suits here in Laguna Beach. Merrilee’s inspiration for her love of sewing comes from her mother, Evelyn. You can only find these swimsuits exclusively at their two boutiques in Laguna and Huntington Beach. With over 40 years of experience, you will find the most up to date trendy bathing suits while shopping at Merrilee’s. They are known for being the blueprint for fun and unique designs and patterns!
Location: 790 S Coast Hwy, Laguna Beach, CA 92651
3. CLEO Laguna Beach
Whether you’re searching for the perfect beach-ready outfit or a statement piece for a night out, Cleo Laguna Beach is the perfect place to shop! Cleo is a two-for-one experience if you want breakfast and the best fresh squeezed orange juice! This family-owned business operates both the Cleo boutique and The Orange Inn right next to each other. They firmly believe in the idea that “you must be comfortable to be confident.” Their clothing and accessories are picked and crafted perfectly to make certain their customers will thrive!
Location: 711 S Coast Hwy, Laguna Beach, CA 92651
4. The Shop Laguna Beach
Craving to glow all summer long? Make sure to stop in at The Shop Laguna Beach for the perfect mixture of surf and fashion. This effortless beach summer style boutique has been open since 2013 with so many options to choose from. Their shop features a variety of high-end fashion brands, home décor, and lifestyle products. With a focus on quality and exclusivity, it caters to both locals and visitors seeking distinctive items and a personalized shopping experience.
Location: 1020 S Coast Hwy, Laguna Beach, CA 92651
5. Mimi & Rae
Looking for the perfect West Coast style to add to your closet? This mother-daughter team at Mimi & Rae has got you covered! They have created a minimalist, yet affordable clothing boutique that welcomes everyone. They love to collab and feature clothing and accessories from women-owned businesses in Los Angeles, CA. They are very selective about the brands they choose to make sure you get the best quality fabric and material. They also opened their second storefront in Old Town La Quinta if you are ever in the desert area as well.
Location: 664 S Coast Hwy, Laguna Beach, CA 92651
